The Reno Media Group story began in 1982 when Tom Quinn and several partners purchased a small Lake Tahoe radio station, which they soon moved to Reno. The company, known as Americom, later expanded with media properties in Las Vegas, Los Angeles and Fresno, California. In 1998, Americom created Reno Radio Representatives to help northern Nevada businesses improve the effectiveness of their advertising and marketing.
To better reflect the full scope of our operations -- including our expanded Internet and interactive operations – our company was renamed Reno Media Group in 2010. The new name better describes our business, which combines radio broadcasting, video, websites, assistance in development of marketing plans, client branding, Internet audio streaming, advertorials, directory listings and social media.
Reno Media Group includes some of the strongest marketing vehicles in northern Nevada. Among them are KRNO/Sunny 106.9, Reno’s most popular radio station for more than 12 years; KLCA/Alice@96.5, a powerhouse with women and home of the market-leading “Bill and Connie” morning show; KZTQ/93.7 Bob FM, playing music from the “80s, 90s and whatever”; KSGG/SWAG 104.9, a driving force with young adults; KODS/103.7 The River, northern Nevada’s classic hits/oldies station, and our new adult alternative station KOLC Little City 97.3; sports station 96.1FM/1270AM CBS Sports Radio, and websites AllForMyHome.com, HealthyReno.com, and DownhillDownload.com.
More than a decade ago we offered Reno’s first radio and TV traffic reports, we created 10-second saturation advertising packages called “Power Impacts”, and we provided the area’s first comprehensive Audience Qualitative Reports, allowing advertisers to better direct their messages to potential customers. We pioneered sales training programs for our own staff, who are now expert in all areas of digital media and able to help clients develop integrated marketing programs that combine the strengths of broadcasting and targeting of the Internet.
In this challenging economy, we are here to help companies expand their sales with cost-effective marketing approaches. We are focused on continuing the great relationships we have forged over the years and we look forward to developing new ones with businesses that want to take advantage of the latest marketing opportunities.